What is the problem Joe and Brain identified? Suggest and formulate and solution set.
Problems
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Rising real-estate rent in San-Francisco.
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Tourists are looking for frequent, short-term affordable renting options.
Solutions:
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A common platform where an opportunity to share and pay real-estate rent making it affordable for the tenant.
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A market place to find and choose right (affordable/private/short term) renting options across San Francisco.
Identify assumptions of the solutions to the problem identified.
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Tourists/travellers are ready to stay with strangers to make their rent affordable.
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People/property owners are willing to rent their property frequently for short-terms to earn an extra income.
Describe the testable hypothesis around your assumptions.
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House owners would be willing to share their homes with strangers and also provide breakfast.
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Travellers would be willing to stay in a private room, with an unknown family in order to save their expenses.
How to test:
1. A small online survey (preferably through Google forms) targeting families can be conducted. Sample size 200 for San-Francisco city.
2. A popular social media group/page of travellers can be used for creating a survey to capture their response. Sample size: ~1000.
Which of the above identified assumptions are risky?
Both the identified assumptions are risky.
List some of the minimum success criteria.
Minimum Success Criteria
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Enough number of beds/rooms
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Free WiFi
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Breakfast
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Enough amount of strangers/people willing to buy/rent the above
Which MVP building technique matches that of AirBnb?
In Airbnb’s case, their MVP was:
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A very basic website/Listing
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3x airbeds
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3. Breakfast
Their MVP Technique was:
Customer Interviews – Started with interviewing two people followed by many in the future only to prove that their hypothesis was true. This was followed by iterations.
Disclaimer: This case study was done from the point when Airbnb must have been starting off. Kindly observe in the same light. However, your suggestions are very welcome. Thanks!